To end FreightRover’s week focusing on women in logistics, we talked with all-star Misty Darnell of Paschall Truck Lines about her thoughts on trucking and the unique female perspective.
How did you get into logistics?
I received an offer to work fulltime while I was getting my master’s degree in finance. I got my first taste of logistics and instantly loved it. I love that there’s a new challenge every day. Nothing’s ever perfect within logistics – there’s always something that can be better, that can be improved upon. I did that and then got offered a job to come back 5 years after I graduated and to work at Paschall Truck Lines. I knew I loved trucking and it was a good opportunity to get back into it and do something I knew I liked. From there I’ve progressed into the roll I’m in now, which is Vice President of Corporate Development.
What are the biggest problems in the industry?
I think for any carrier the driver market and driver turnover are big issues within our industry. We must make trucking more attractive to more people and get them involved because we have a driver shortage. I think our biggest challenge currently is deciding what we need to do as an industry to get more people involved and wanting to become truck drivers.
Do you think being a woman in the logistics industry gives you a different perspective? Do you think you’ve brought anything new to the table being a woman in a traditionally male-dominated field?
My mind races at 100 miles an hour and is constantly thinking about a bunch of things at once. When you think about logistics and trucking, that’s exactly how trucking is. There are so many things going on at once. It’s not just one process, you’re working through the whole system. You’ve got your trucks to worry about, you have your equipment, your customers, and your drivers.
I’m not sure why there hasn’t been as many women in trucking – I guess because from a driving perspective everyone just thought it was more of a male job. But from the carrier and driver side of things, it’s a huge opportunity for women to come into this industry to give a completely different perspective and thought patterns. Women tend to look at things very openly and question things at times. I know for myself, I always question why I’m doing something and what potential opportunities might be there. I think logistics for women can be a huge opportunity for them to be successful if they can come in and handle the driver aspect of it as well as the back office.
What can other women learn from your success?
Within my organization, I’m the only woman vice president and I’m also the youngest. I sit on two vendor customer advisory boards where I’m often the only woman in the room. It’s easy to worry about stereotypes like, “Oh you’re a woman. Do you know as much as everyone else?” However, when you’re able to open your mouth and speak very intelligently, you instantly gain respect. As a woman, you must prove yourself. Be confident in what you’re speaking about and be knowledgeable. That comes with any industry and any job, but especially here where there traditionally haven’t been very many women at higher levels.
How is technology helping to bring more people into the industry?
The technology advances help enables automation and back-end procedures, which free up time to work more hands-on with the drivers. Technology allows us to reallocate resources. There’s a driver shortage and there’s also a shortage on the experience side. We’re a training fleet, so we hire drivers from CDL school and put them through our training program. We’re able to expedite processes and reallocate those resources to training novice drivers to become better long-term drivers.
What is Paschall Truck Lines doing to get people into the transportation and logistics industries?
On the driver side of things, we have taken a hard focus at hiring additional women drivers. Our percentage right now is about 8% of our total driver pool. I know that doesn’t sound like a lot, but within the industry it’s actually really good. We see hiring more female drivers as a big opportunity and we are trying to increase that percentage monthly.
This is a guest post written by project44.
As rates increase due to capacity issues, delivery windows continue growing tighter, and e-commerce shakes up shipping more and more, the need for efficiency has never been greater. Luckily, these issues are happening at a time when industry technology is undergoing a massive upgrade cycle that spells greater efficiency, better business insights, and financial gains. The key is digitization and automation, and leveraging FreightRover and project44’s partnership can help you achieve it for your LTL shipments.
Collaboration Brings the Best Results
The rate at which industry technology is upgrading has created somewhat of a learning curve. While shippers and carriers adjust to the new ways of doing things, niche technologies are being created to meet the expanding needs of the industry. That said, fragmentation across the industry creates challenges in entry time, delivery windows, and costs. The best solutions happen when technology companies partner together and leverage each other’s shared expertise.
project44 and FreightRover are a prime example of this collaboration, and how it leads to a better overall customer experience. project44’s LTL visibility solutions are integrated directly to FreightRover’s automated LTL load management solutions, resulting in smooth, automated processes working off of high-quality data. project44’s intelligent visibility data combined with FreightRover’s automated LTL management keeps users in the know at all times.
Automation and Visibility
Stale and inaccurate data is the bane of supply chain efficiency. While the industry has relied on legacy data feeds like EDI, FTP, spreadsheets, and manual processes, the data they provide is too unreliable for automation and visibility. These processes are costly, time-consuming, and result in poor customer service for the end consumer.
FreightRover’s automation capabilities make LTL load management simple and efficient by instantly connecting users to the largest domestic LTL carriers. Thanks to project44’s integrations, customers get live updates regarding shipment status, tracking, and delivery confirmation, and FreightRover automates the process end-to-end. With access to better rates and instant rate quotes, easy automated dispatch, real-time shipment visibility and automated invoicing, the dynamic partnership between project44 and FreightRover turns hours of LTL processing into 3 simple steps and provides an unparalleled level of visibility. The result is a digitized, automated, and essentially hands-off experience for shippers.
To learn more about the partnership and start saving on your LTL shipments, visit: https://integrations.freightrover.com/p-44/
In today’s tight market, carrier relationships are vital to securing high-quality capacity. With our 2018 Q1 release, we’ve taken a close look at the current state of capacity and have built automated solutions that arm our customers with valuable tools to compete and win in the new digital logistics space. Here are just a few features now available within FreightRover’s suite:
PayEngine | Carrier Payment Processing
We recognize that load payment processing can be a tedious, costly process. So, we set out to simplify and streamline it. In our most recent release, we launched PayEngine as a quick and easy way to process payments. With PayEngine, shippers and 3PLs free up working capital by extending pay terms at no cost, while carriers get paid for the load in as little as 24 hours. With PayEngine, you can:
- Provide carrier-centric pay without using your own capital, which better aligns your cash flow
- Become a shipper of choice and improve carrier relationships
- Easily connect to your TMS, ERP and accounting software programs
- Brand the portal to your business, so it’s truly your platform
- Remain in control of who gets paid
SmartLTL | Quick LTL Rate Quotes
Shippers and 3PLs know all too well that 2018 has brought on a growing capacity crunch. According to Cerasis, many small carriers have already pulled out of the market, and that number is expected to grow as the ELD mandate continues to be enforced. To combat the lack of viable capacity currently available, we built an automated way to dispatch LTL freight. With SmartLTL, you can access better rates and save valuable time, while dispatching with trusted capacity providers. SmartLTL lets you:
- Use our volume-buying power to get some of the most competitive prices in the industry
- Upload and dispatch your LTL freight in batches
- Find LTL capacity at no cost, with absolutely no subscription fees tying you down
CarrierHQ | Fleet Management Tools
CarrierHQ helps fleets of all sizes build their business through a marketplace of discounts, tools, insurance offerings and risk mitigation features. Fleets and ICs now have access to:
- DOT and LLC business formation
- Fuel cards and other discounts
- Equipment sales and leasing
- Tax and accounting services
- Savings on insurance offerings
- Driver success training
In addition to the features listed above, fleets are now able to provide their Independent Contractors with the power of choice. CarrierHQ enables fleets to follow the legal guidelines set out by the ABC test, and provides carriers with a clear line of separation between Independent Contractors and employees, while still retaining control over their fleet:
- We take on the 1099 creation
- Payroll management
- Training, drug screens and background checks
- Multiple insurance offerings
- Can be branded to your business, so that the marketplace is truly yours
Freight xChange | Automated Load Board
Among bringing entirely new solutions into our suite of products, we have also worked to enhance user experience and carrier verification within our Freight xChange. FreightRover’s Freight xChange is an automated freight matching platform that makes it easy for carriers to find freight, while shippers and 3PLs have access to vetted capacity, complete load visibility, and easy carrier payments.
Private Load Posting through MyCarrierPacket Integration:
Make our Freight xChange your load board. Through our dynamic integration with MyCarrierPackets, shippers and 3PLs are able to offer their freight to their preferred carriers in a board that’s branded to their business.
Carriers often spend hours searching through pages of freight to find loads that fit their needs. Our new Smart Notifications allow you to create “set it and forget it” alerts that email you when a load that matches your preferences is posted, saving you time and keeping you on the road:
- Select cities and state, equipment type and load attributes you’re interested in for both inbound and outbound freight
- We do the rest! We automatically run searches for you and notify you when a load matches your preferences
Ready to talk with us about how you can set your business up for success in today’s transportation and logistics landscape? Fill out the form below or give us a call at (866) 621-4145 to request a demo.