Branding is a powerful thing. You don’t need to read McDonald’s to understand the Golden Arches. The iconic Swoosh represents Nike. And despite many versions throughout the years, an apple is synonymous with, well, Apple. Good branding builds businesses.

Logos convey strong messages to buyers, which sparked the practice of white labeling. With white labeling, one company produces a product that gets rebranded and sold as another company’s. You experience white labeling every day from features in the cars you drive to the products you buy and the software you use. White labeling holds many benefits for both the producer and consumer of products and can dramatically impact customer relationships and a company’s bottom line. Following are a few things to consider before taking a do-it-yourself development approach and why white labeling might be right for you.

The Need for Speed
White labeling a product developed by another company significantly reduces deployment and marketing time. Rather than spending time creating, developing, and marketing a new product or offering, companies can simply create their custom look, train users, and release. This is particularly important in competitive environments where businesses need to move quickly to keep up or pull ahead of their peers.

Do-It-Yourself Downfalls
Every company operates differently. When out-of-the-box software doesn’t work, the entrepreneurial instinct prompts creating a homegrown product. This takes significant time, money and resources. Conceptualizing a product requires creating a group who knows everything about your business, which isn’t realistic. Development time can take years and becomes very costly. Inevitably, businesses working to build software to create efficiencies lose some productivity throughout the life of the project as staff and resources become stretched. Plus, businesses change over time, so development must be continuous. We’ve heard the story of a large company that invested three years in creating a new software package for staff. By the time it was complete, the business had changed so much that portions of the new technology were never used. Three years of money, staff time, and training lost.

White labeling eliminates lots of these challenges. Many of today’s software companies operate using an Agile methodology, which means many small changes as rapidly as possible. Their products constantly evolve without users experiencing significant wait times for improvements or constantly having to relearn how to operate within the system. White labeling also puts the burden of testing on the creating company. They troubleshoot, make revisions, and refine the product so the white labeling company gets a proven technology ready for use.

Stay in Your Lane
White labeling is an excellent solution if creating technology is not your core business. Sure, you’ve probably got some really talented people in your MIS department. However, they are probably pretty taxed supporting your existing business operations and IT infrastructure. White labeling leverages other people’s expertise in creating great technology, so companies can focus on their core business competencies that generate profits.

Group Think as a Good Thing
When you white label a technology, you get the benefit of the ideas of everyone using the product. Software companies work to constantly refine their technology, so the more people offering feedback the better. A good technology should meet the needs of your business without you having to significantly change how you operate to use it. However, in using a white label technology, you get the benefit of features generated because of how other companies operate as well. This creates the opportunity for discovering new efficiencies over time to help your business that would have remained undiscovered by building a product in house using only internal expertise.

Marketing Matters
White labeling a product provides another opportunity to put your logo and brand in front of the people that matter most. You essentially create a marketing opportunity with each click. Offering technology that improves user experience that looks and feels like your company creates brand loyalty, improves net promoter scores, and increases efficiencies.

Our Technology. Your Brand.
FreightRover offers white labeling across its four-product technology suite. Our technology paired with your brand gives a new face to supply chain management. The software looks like your business, but without the tedious work of developing or maintaining an app. We even take white labeling a step further with custom branded client emails and URLs. FreightRover’s technology design lets you focus on your business without spending extra resources on do-it-yourself development. To learn more about FreightRover’s white label approach and how it could benefit your business, request a quick demo at https://www.freightrover.com/demo-request/